Not-for-profit organizations are using social media to redefine how they can get funding for their missions. There are even a few that exist totally online. Check out www.donorschoose.org and www.kiva.org. Both of these depend on crowds (called crowdfunding) to either fund educational projects (Donors Choose) or lend money to support projects all over the world (Kiva) using the microfinancing model. Take a minute to explore these sites and view some of the projects up for funding. Pick one project that interests you. How is it organized? Do you think the model is effective? Why or why not?