• Review the MKT 646 Marketing Plan Outline. 
  • Write a paper of at least 900 words that introduces the topic for your final course project. This topic should present the initial ideas for a new product or service, or a repositioned product or service. You can create a new product for an entirely new organization, or use a product from an existing organization, or use a product from an existing organization that you believe needs to be redesigned to better meet market needs. 
  • Include responses to the following questions: 
    • For what company and product and/or service will you present a marketing plan? What are the reasons for this selection? What are your marketing objectives?
    • What do you already know about this topic, and what areas will require research?
    • What are some potential pitfalls of which to be aware when marketing this product or service? 
  • Format your paper using West Writing Style Handbookguidelines.
  • Include a minimum of three sources, which may consist of readings from the University Library, your text, and other selections. 
  • Ensure, when you receive feedback for this submitted assignment, that your instructor has approved your topic, before continuing with the project in proceeding weeks. 

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