The Case of the New Apple, Inc.

Read the article: 
Burrows, P., & Satariano, A. (2012). Can Phil Schiller keep Apple cool?
 Bloomberg Businessweek. Retrieved from 


·         Is Apple’s brand in jeopardy following the death of Steve Jobs?

·         “There is no place for Apple to go but down.” Synthesize the generic strategies and segmentation strategies that Apple can implement to prevent going down.

·         What do you expect from Apple in the future ? Will Apple experience a continuation of its current trajectory or will Apple’s good fortune change?

Paper must be in the correct APA writing style. Paper must be 4 pages including reference Page

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