my final report is due 9 am CT on 8/14.  Please review the atachemnt/ outline prior to committing to this project. The final report profiles the sources of brand equity and provides recommendations concerning how to build and manage equity for the Chanel brand. After summarizing current and desired brand knowledge structures, you should outline creative and relevant directions for management of Chanel. Your presentation should be a top-line summary of the key points in the outline. It should be sent in a PowerPoint presentation of 10-12 slides. You are welcome to add notes to the slides or add voice overs if you wish. See attachment for outline. 

Leave a Reply

Your email address will not be published.